You're not sure engineering and sales speak the same language.
You really want to have scheduled, regular enhancements to your Salesforce but don't know where to start.
You know the team is selling, but you can't give the Board accurate numbers.
Your forecasts and sales numbers are from different planets.
You can't compile a list of customers with their sales and service calls in the same table.
You implemented Salesforce but it hasn't solved any of the problems you hoped it would.
You have a CRM but "nobody is using it."